Invocaciones y usos inadecuados de la ciencia en la publicidad
Campanario, Juan Miguel (Universidad de Alcalá. Departamento de Física)
Moya, Aida (Universidad de Alcalá. Departamento de Física)
Otero Gutierrez, Jose (Universidad de Alcalá. Departamento de Física y Matemáticas)
Date: |
2001 |
Abstract: |
The use of science in advertising as a source of authority to back claims concerning products is studied in this article. We also examine inappropiate uses of scientific knowledge in advertising. The analyzed examples present an image of science as an activity always in progress that is able to guarantee the quality of products. Among the wrong uses of science we found the use of supossed scientific concepts, the use of misleading or difficult to understand argumentations, or the misuse of scientific concepts. These uses are in conflict with goals of science education that emphasize understanding of scientific knowledge, and its correct use. |
Rights: |
Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. |
Language: |
Castellà |
Document: |
Article ; recerca ; Versió publicada |
Published in: |
Enseñanza de las ciencias, V. 19 N. 1 (2001) , p. 45-56, ISSN 2174-6486 |
Adreça alternativa: https://raco.cat/index.php/Ensenanza/article/view/21709
Adreça original: https://ensciencias.uab.cat/article/view/v19-n1-campanario-moya-otero
DOI: 10.5565/rev/ensciencias.4013
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Record created 2006-03-13, last modified 2022-09-22