Made in China versus Made in Spain. A corpus-based study comparing AD in Chinese and Spanish
Yuchen, Liu (Universitat Autònoma de Barcelona)
Casas-Tost, Helena (Universitat Autònoma de Barcelona)
Rovira-Esteva, Sara (Universitat Autònoma de Barcelona)
Universitat Autònoma de Barcelona. TransMedia Catalonia

Date:	2022
Abstract:	This article presents a corpus-driven study comparing AD in Chinese and Spanish, as a first step towards testing the feasibility of AD translation from Spanish into Chinese. A bilingual multimodal corpus consisting of eight films with AD in both languages was first compiled, and then a labelling scheme was designed for the corpus annotation with ATLAS. ti. The results from a quantitative and qualitative analysis of this corpus show that there are many similarities in content selection between Chinese and Spanish AD, which justifies our proposal of translating AD scripts from Spanish into Chinese to increase AD in China.
Abstract:	However, we also found that Chinese AD carries a higher information load than Spanish AD. There are also differences in the general approach to AD, in the sense that Chinese scriptwriters tend to intervene or interpret more than their Spanish counterparts. Therefore, such differences also suggest the need for a certain degree of localisation if AD is translated from Spanish into Chinese instead of created ex novo.
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la comunicació pública de l'obra i la creació d'obres derivades, sempre que no sigui amb finalitats comercials i que es distribueixin sota la mateixa llicència que regula l'obra original. Cal que es reconegui l'autoria de l'obra original.
Language:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Subject:	AD translation ; Chinese AD ; Contrastive analysis ; Media accessibility ; Multimodal corpus
Published in:	JoSTrans: Journal of Specialised Translation, Vol. 38 (2022) , ISSN 1740-357X

Adreça alternativa: https://www.jostrans.org/issue38/art_liu.php
Dades de recerca relacionades amb l'article: https://ddd.uab.cat/record/257651

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Research literature > UAB research groups literature > Research Centres and Groups (research output) > Arts and Humanities > Grup d'estudi de la literacitat en l’ensenyament i l’aprenentatge de segones llengües i traducció (GELEA2LT)
Research literature > UAB research groups literature > Research Centres and Groups (research output) > Arts and Humanities > TransMedia Catalonia
Articles > Research articles
Articles > Published articles