Behavioral Economics to increase ecological food sales : How choice architecture helps to modify consumer decision making
Arrufat Villar, Miguel
Olivella, Pau, dir. (Universitat Autònoma de Barcelona. Departament d'Economia i d'Història Econòmica)
Universitat Autònoma de Barcelona. Facultat d'Economia i Empresa

Date:	2022
Description:	67 pag.
Abstract:	Behavioral Economics has supposed a paradigm shift in the field of modern Economics. Applying psychological concepts to traditional models has made it possible to change the way of looking at people's behavior and making predictions about it. By better understanding the patterns that define behavior and the factors that bias individuals' decision making, it is possible to develop mechanisms, known as nudging, to affect the perception of the different options available and guide them to choose a particular one. The intention of this paper is to apply this knowledge to the business field. It will investigate how choice architecture and different nudging strategies affect consumers' decision making, and how they can be used by vendors to increase sales of high quality products. Specifically, we will seek to guide consumers to buy more ecological food, products of higher quality and beneficial for the environment, healthier for consumers, and more profitable for producers, generating a shared benefit for companies and the community.
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan aquestes es distribueixin sota la mateixa llicència que regula l'obra original i es reconegui l'autoria de l'obra original.
Language:	Anglès
Studies:	Grau en Administració i Direcció d'Empreses i Grau en Dret [2501572]
Study plan:	Pla d'Estudis d' Administració i Direcció d'Empreses [1417]
Document:	Treball final de grau
Subject:	Behavioral Economics ; Choice architecture ; Nudging ; Survey ; Decision making

TFG 67 p, 5.5 MB

Pòster 1 p, 222.3 KB

The record appears in these collections:
Research literature > Bachelor's degree final project > Faculty of Economics and Business Studies