Predicting Consumer Intention to Adopt Battery Electric Vehicles : extending the Theory of Planned Behavior
Buhmann, Kathrin Monika (Universitat Autònoma de Barcelona. Departament d'Empresa)
Rialp Criado, Josep (Universitat Autònoma de Barcelona. Departament d'Empresa)
Rialp Criado, Àlex (Universitat Autònoma de Barcelona. Departament d'Empresa)

Data:	2024
Resum:	Societies worldwide are under increasing pressure to reduce carbon footprints, combat air pollution, and address climate change. Battery electric vehicles (BEVs) represent a sustainable transportation solution to mitigate environmental issues. Despite growing consumer demand, BEV adoption rates remain relatively low. This study extends the theory of planned behavior to analyze factors influencing consumer adoption intentions for BEVs in Spain. The research incorporates the constructs Attitude, Perceived Behavioral Control, Subjective Norm, Moral Norm, Environmental Concern, and a unique consumer 'profile' dimension comprising experience, education, and gender, alongside the moderating variable of 'price sensitivity'. This study comprises 1816 responses collected through an online survey, and it utilized the partial least squares structural equation model. The empirical findings indicate that Attitude, Perceived Behavioral Control, Subjective Norm, and Moral Norm significantly impact consumer adoption intention. Attitude emerges as the strongest influencer, emphasizing the significance of personal beliefs. Environmental Concern suggests environmentally conscious consumers may lean toward BEV adoption due to positive attitudes. The 'profile' dimension does not affect the relationship toward adoption intention. Price sensitivity moderates these relationships, indicating pricing strategies and incentives could significantly influence BEV adoption decisions. These findings offer practical guidance for governments and manufacturers aiming to promote sustainable, eco-friendly transportation methods in the face of global environmental challenges.
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Llengua:	Anglès
Document:	Article ; recerca ; Versió publicada
Matèria:	Sustainability ; Battery electric vehicles ; Extended theory of planned behavior ; Environmental concern
Publicat a:	Sustainability, Vol. 16 Núm. 3 (february 2024) , p. 1284, ISSN 2071-1050

DOI: 10.3390/su16031284

21 p, 795.8 KB

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